You have a lot on your plate as a mortgage loan officer. You have to establish relationships, examine loan applications, attend closings and do much more to expand your mortgage marketing business.
It’s easy to overlook mortgage marketing strategies when you have several responsibilities, but you shouldn’t. You must constantly increase your business to be a successful mortgage broker.
What is the Key to Growing Your Mortgage Marketing Company?
The idea is to develop feasible mortgage marketing ideas that will assist you in cultivating genuine relationships and attracting new clients.
It’s no secret that the concept of marketing may be intimidating. So, how can you advertise yourself as a mortgage marketing loan officer in a scalable way?
Continue reading to learn a list of 8 valuable mortgage marketing strategies to help you acquire more clients and expand your network in a manageable manner.
These mortgage advertising ideas will set you apart from the competition and help you succeed, all while allowing you to maintain ties with your present clients and guide them through the mortgage process.
Mortgage Marketing Ideas #1. Identify a Market Niche
Finding a niche isn’t a marketing strategy in and of itself, but it’s something to consider when learning how to promote oneself as a loan officer.
Almost everyone requires a home, but “everyone” includes people with a variety of interests, activities, and living arrangements.
Because each type of property buyer has unique requirements, they want the assistance of an expert — you!
While you don’t have to limit yourself to a single niche, it’s crucial to identify who you’re best suited to assist.
“What purchasers do I prefer to work with?” or “Which house buyers do I assist the most frequently?”
You’ll be in the best position to leverage your expertise through mortgage marketing once you’ve answered these questions.
Mortgage Marketing Ideas #2. Concentrate on Referrals
Begin by focusing on recommendations when it comes to mortgage marketing lead creation. Warmer leads are what referrals are.
Because you’ve already formed a relationship, asking for referrals is one of the most accessible types of marketing. Here are some ideas for how you can get them from previous clients.
• Review Requests:
You must request reviews to benefit from referrals.
After working with a house buyer, express your gratitude and request that they post a review so that you can continue to assist others.
(Using video can assist in making this clear and simple.)
• Send Home Purchase Anniversary Videos:
Send home purchase anniversary videos every year to stay top of mind.
This serves as a reminder to previous clients of why they valued working with you (and that you are still in business).
Past clients are unlikely to require your services immediately away.
Check-in with folks on a regular basis, whether it’s just to say hello or to celebrate holidays or birthdays, to show that you care about them as individuals.
(Doing so also demonstrates that you appreciate your connection.)
Mortgage Marketing Ideas #3. Create Email Campaigns With Video
A smart loan officer marketing strategy includes maintaining ties with those in your sphere of influence.
Creating video email campaigns might assist you in this endeavor. A video email campaign adds value to people’s lives at a certain point in time, such as during a holiday or long weekend.
The secret to a successful campaign is to concentrate solely on offering helpful information to others. (without asking for anything in return)
Mortgage Marketing Ideas #4. Promote Your Business to Real Estate Agents.
Most of your clients will already deal with a real estate agent if you’re a mortgage marketing agent or a broker. In fact, the National Association of Realtors reports that 88 percent of recent home buyers used the services of a real estate agent.
Building relationships and networking with them is critical to your success because you’ll have so much contact with this group of experts.
So, what are some of the ways you might target real estate brokers in your mortgage marketing?
Relationships Should be Nurtured.
You must first create relationships with real estate agents in order to advertise yourself to them. Connect with agents on social media sites, attend open houses to introduce yourself (briefly), and attend local trade exhibitions to accomplish this.
Because these first contacts constitute the cornerstone of the relationship, it’s crucial to concentrate on building a connection rather than diving right into your marketing pitch.
Collaborate with agents who are experts in your field. Create home-buyer packets, offer instructional webinars, and share resources for a specific type of buyer by working together.
Continue to Add Value
Create a brief, biweekly market update for real estate agents in your network using video to set yourself apart from your competitors.
Keep your content brief and relevant when sending updates, and don’t ask for anything in return.
Mortgage Marketing Ideas #5. Organize Virtual Events
People are busy, and they may not always be able to meet face to face.
Consider arranging virtual mortgage marketing events to meet with potential clients and referral partners without consuming too much of anyone’s time.
These gatherings do not have to be enormous or intimidating. Keep your audience to a minimum. Because you’ll be able to focus on individuals, you’ll be able to make more meaningful relationships inside your sphere of influence.
Here are some examples of scalable online events.
Lunch and Learn Sessions:
Hold lectures on the mortgage process or important financial considerations while buying a property.
Offer them to small groups of college grads, real estate students, or first-time buyers, along with a GrubHub, DoorDash, or other lunch gift card.
Get active in your community by reaching out to colleges, local businesses, and other organizations and offering short, free financial webinars.
Consider going over issues like how to start an emergency fund and why it’s important to understand working capital.
Open Office Hours:
Schedule an open Zoom meeting once a month for anyone to connect with you and ask questions.
Mortgage Marketing Ideas #6. Utilize Social Media to Its Fullest Extent
You can connect with nearly anyone via social media. As a result, it’s one of the most effective mortgage marketing strategies.
There are a few techniques to make the most of social media in order to expand your network:
Relationships Can be Built Through Social Media.
Connect with real estate agents, house buyers, and local businesses through social media networks like Facebook and LinkedIn.
After you’ve formed the initial connection, you may begin to cultivate relationships through:
- Making meaningful comments on blogs
- Offering helpful criticism or responses to queries
- Posing interesting questions
- Sharing content that your contacts might find useful
Pro Tip: When requesting to connect on social media, use video. You will be more noticeable if you use video. It will also make you more social because your connections will be able to see and hear your face. This establishes a level of confidence.
Use Social Media to Promote Your Mortgage Marketing Business
Few mortgage marketing strategies are as simple to implement as using social media. But, precisely for mortgage marketing, how can you use social media platforms?
- Share relevant information from your blog or website.
- Promote any upcoming events you’re hosting (tag any partners attending or presenting).
- Display favorable client feedback and testimonials.
- With permission, post images of home closings and tag anyone who was there.
- Distribute listings from any real estate partners you may have.
Mortgage Marketing Ideas #7. Create a Blog with Free Resources.
Mortgage marketing isn’t necessarily about trying to sell oneself. In fact, it is also about concentrating on the value you can offer others will help you a lot.
Consider adding a blog to your website and creating free information for your audience. Make sure your material is genuinely beneficial to keep your audience engaged.
The more individuals who believe you have aided them, the more likely you will be remembered when it matters most.
So, what kind of free mortgage marketing strategies and resources do you think you could make?
- A checklist for home buyers
- How-to guides for a house showing preparation and walkthroughs
- What financial goals to set before buying a home
- Financial document checklist for closings
- Short movies covering subjects such as the ins and outs of the lending application procedure
Share your material with your sphere of influence and on social media to drive traffic to your website. The greater the number of individuals you can reach, the better!
Mortgage Marketing Ideas #8. Networking Should be Done in a Multichannel Manner.
To keep your mortgage marketing network growing, you need to get your name and face in front of as many people as possible in your area of influence – potential clients, real estate agents, business contacts, and so on.
While some people prefer to communicate via email, others prefer to use social media platforms.
To meet others where they are most comfortable, it’s critical to use a multichannel approach to communication.
Here’s a quick way to accomplish it:
1. Send a fundamental email or a video saying, “It was wonderful meeting you” after an in-person meeting.
2. Then, engage with people on different social media platforms and have meaningful conversations with them.
3. Finally, follow up with a voicemail message.
Implying the above eight mortgage marketing strategies will boost your business and allow you to retain your clients and sustain the market. However, as you might have already guessed, it won’t be a piece of cake to imply all of the above methods by yourself.
Hence, it is advisable to hire a professional marketing company such as Ranolia Ventures, which can help you effectively implement such mortgage marketing ideas and generate results.