Which client would you advise to advertise on the search network?
- Steve, who wants to reach people on social networks interested in poetry.
- Caroline, who wants to reach people browsing travel websites about China.
- Sara, who wants to reach people looking for plumbing services.
- Cassy, who wants to reach people watching YouTube videos.
The correct answer to this is- Sara, who wants to reach people looking for plumbing services.
The Google search network is a bunch of search-related websites and apps where the advertisers can display their ads by bidding. If you choose to set up ads on the Google network, your ads would be seen near the search results when someone searches for the terms related to any of your targeted keywords or keyphrases.
Taking the above example into consideration:
Sara runs a plumbing business in Los Angeles. She is looking to attract new customers for her services in Los Angeles.
She thought to set up ads on Google Search Network as customers might be searching on Google to find good plumbers in Los Angeles.
She invested in Google ads to set up search ads based on targeted keywords like “plumber in Los Angeles”, “best Los Angeles plumber”, “Los Angeles plumber”, and so on.
Once the ads are set up and approved by Google, these ads would start appearing on Google Search Network, thereby reaching more and more people.
Now that you know- Which client would you advise to advertise on the search network, let’s talk about Google AdWords and advertisements.
What is Google AdWords?
Being one of the largest online advertising platforms, Google AdWords helps businesses reach massive customers across the globe and help them grow their business. With the help of this pay-per-click network, advertisers pay Google to target the users based on their keyword search, device type, and country. These ads are then delivered to the users who are interested in the advertiser’s products or services.
Types of Online Advertising
The hype for Online advertising has grown by leaps and bounds in recent years and more and more businesses are turning towards it. Have a look at the different types of online advertising:
- Display Ads:
Display ads are the visual ads that appear on third-party websites. These ads have evolved from the basic form of banner ads. The different form of display ads can be:
- Static images: These are the basic banner or square ads that appear around the content.
- Text: These ads are created by the algorithm to make the text ads relevant to the surrounding content.
- Floating banners: These ads move across the screen or float above the website’s content.
- Wallpaper: These ads fill the whole page of the website by changing the background of the website.
- Pop-up ads: These ads appear in the form of small windows in front of your website content for the visitors to see.
- Flash: These are the moving ads that flash different content at the viewer.
- Video: These are small video ads that are auto-played or are played by the visitors.
Display ads are very affordable and when done right can yield high traffic. However, it’s better to take the help of a good Digital Marketing Agency for the same.
- Social Media Ads:
Social media ads are both efficient and effective. It helps you target your audience based on age, region, interests, educational background, and more. Social media advertising can be both organic and paid.
You can use:
- Linkedin for B2B sales
- Facebook and Instagram for display ads
- Twitter for brand promotion
Similarly, you can make use of every social media channel for advertising your product or service.
- Native Advertising:
Native advertising is the sponsored listings that appear at the end of blog posts, in Facebook feeds, and other social media platforms. These pieces of content are integrated into the platform on which they appear.
Native advertising is of several types:
- Search ads
- Recommendation widgets
- Promoted listings
Remarket or retarget your services to people who already know about your products or services.
When anyone visits your site, drop a cookie on them so that your ads appear again and again to them as they travel around the web. This form of advertising is inexpensive and when done right can be more effective than PPC. There are more chances of conversions here.
- Email Marketing:
This is the oldest yet simple, fast, and effective online advertising type. With email marketing, you can target your already existing customer base for conversion. It also helps in building customer loyalty and boosting sales.
You need to build an effective strategy to win Email Marketing.
Ranolia Ventures is a leading Digital Marketing Agency that can help you ace email marketing campaigns in no time. Contact us to know more.
Hopefully, this article would have helped you in knowing “which client would you advise to advertise on the search network?” Besides, now you also know Google AdWords and the different advertising formats.
Make sure to implement these in your advertising strategies. If you are facing difficulty doing so, feel free to reach us.